Like Last Year, NAIAS 2014 Delivered Excitement — And Then Some

The 2014 edition of the North American International Auto Show in Detroit provided even more excitement than last year’s show – by Mark Reuss

Think back to the 2013 North American International Auto Show… we had a very glitzy, pulse-pounding reveal of the all-new 2014 Corvette Stingray… we saw the Cadillac ATS sedan win North American Car of the Year… we introduced the all-new Cadillac ELR extended range luxury coupe… it was one remarkable show. When it was over, I was pretty sure we weren’t going to have that kind of excitement again for a long time.

Well, I was wrong.

For GM, and for me, the 2014 edition of the NAIAS in Detroit provided even more excitement than last year’s show.

GMCCanyonReveal02.jpgIt began Sunday evening when we unveiled the new 2015 GMC Canyon midsize pickup. This is a segment that has been ignored and abandoned for too long. We have not one but two outstanding new entries, with the Canyon and the Chevy Colorado, and suddenly we’re able to offer customers the best midsize pickups they can buy. I think our entries will really breathe new life into that segment.

The Canyon reveal was part of what we’ve been calling “GM Truckapalooza,” where we dramatically showed the most robust, complete lineup of trucks and full-size SUVs in the industry, from Chevrolet and GMC. No other manufacturer offers pickups from midsize to HD, and when you combine those with our brand new full-size SUVs, you have a lineup that is unmatched. Truckapalooza ended with renowned guitarist Kenny Wayne Shepherd delighting our guests with his wizardry, including a scorching “Voodoo Child” that would have made Jimi Hendrix proud.

And there was some more rocking on Monday morning, when Chevrolet pulled off the sweep at the North American Car and Truck of the Year AwardsCorvette Stingray and Silverado brought home the bacon for the Bow Tie, and I could not have been any prouder. It’s a true validation for all the hard work that the Corvette team and the full-size pickup teams put in on their programs.

More importantly, it’s also a validation for our customers. They buy our products, especially Corvette and Silverado, because they expect them to be the best. It helps when they see an independent panel of experts declare that they indeed are the best, and award Chevrolet the hardware to prove it. It was a special morning.

CorvetteZ06Reveal02.jpg

It only got better from there, believe it or not. A couple of hours later we revealed the Corvette Z06 and C7.R race car. The Z06 was delivered on a trailer from our Tech Center in Warren, in a convoy that, by the time it reached Cobo Center in downtown Detroit, consisted of 50 brand new Stingrays and a police escort. Between the camera cars and the helicopter shots, it made for some fantastic television, shown on the big video screens around the Chevrolet stand at Cobo. Another great moment, one fitting for the fastest, greatest, nastiest Corvette ever made.

CadillacATSCoupeReveal01.jpgBut we weren’t done yet. Tuesday morning Cadillac unveiled the ATS Coupe, further extending and elevating the brand. And it also revealed its new logo, refreshed, refined and updated. The Wreath and Crest becomes simply the Crest, and I think it looks fantastic, and I congratulate Cadillac on its continued evolution.

So it was a hugely successful and exciting show for us. By the time the week was over, GM had three of the top five vehicles in terms of media coverage.

Needless to say, we’re not stopping here. We’ll continue to put the customer first in everything we do, and bring out vehicle after vehicle designed to delight said customer, and make the automotive world stop and take notice.

In 2014, GM will launch 15 new or significantly updated cars, trucks and crossovers, including those full-size SUVs, the HD pickups, and the Camaro Z28. And I can’t wait for the 2015 NAIAS. The bar is very high…

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Another Chapter in the Comeback Story: General Motors To Invest $1.3 Billion in Five U.S. Plants

These last few weeks at General Motors have been quite eventful, from the announcement of our new CEO, Mary Barra, to the U.S. Treasury ownership exit. We’re thrilled to keep that momentum going with another big piece of news.

General Motors will invest $1.3 billion in manufacturing sites in Michigan, Ohio and Indiana. About 7,500 people are already working in these plants, and these investments will create or retain an additional 1,000 jobs – reinforcing our commitment made in 2009 to reinvest in American manufacturing.

The investments – at GM plants in Detroit, Flint, Romulus, Mich.; Toledo, Ohio, and Bedford, Ind. – will help support production of a new V6 engine, new 10-speed transmission and an existing 6-speed transmission. GM has made a lot of progress since 2009, posting 15 consecutive quarterly profits. And we’re putting that money right back into our people and our products.

GM Invests Nearly $1.3 Billion for Five U.S. Plant UpgradesSince 2009, General Motors has invested more than $10.1 billion – $2.8 billion in 2013 alone – in our U.S. operations, creating or retaining more than 26,000 jobs across the country.

Broken down, our $1.3 billion investment looks like this:

  • $600 million in Flint Assembly for facility upgrades, including a new paint shop
  • $493.4 million in Romulus Powertrain Operations which includes $343.4 million for equipment to produce an all-new 10-speed automatic transmission and $150 million to increase capacity of the previously-announced new V6 engine
  • $121 million in Detroit-Hamtramck Assembly for a logistics optimization center
  • $30.6 million in Toledo Transmission Operations for increased capacity for an existing 6-speed transmission
  • $29.2 million in Bedford Castings which includes $22.6 million to produce components for the 10-speed transmission and $6.6 million to produce components for the existing 6-speed transmission

Today’s announcement illustrates our commitment to building a stronger American manufacturing base. Together with our UAW-GM partners, and a robust workforce of committed employees, we continue to focus on our number one priority: delighting our customers with the best cars, trucks and crossovers they can find anywhere.

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Chevrolet Volt Owners Silence California Gas Pumps

LOS ANGELES – Electric vehicles, well known for silent driving, also are muting the ding of gas pumps. In less than three years, Chevrolet Volt owners in California have driven more than 130 million all-electric miles, avoiding use of an estimated 7 million gallons of gas – enough to mute gas pumps across the state for nearly eight hours.

ChevroletVolt-CaliforniaGraphic-mediumMore than 40 percent of Volt owners live in California, making the extended-range electric vehicle the top-selling plug-in electric vehicle in the Golden State.

“The Chevrolet Volt is America’s No. 1 selling plug-in with more than 50,000 owners driving electric while achieving fantastic performance numbers,” said Cristi Landy, Chevrolet Volt marketing director. “Volt owners have found the Volt is not only fun to drive, but it provides technology, performance and savings where consumers need it most.”

In total, Volt owners have driven more than 500 million miles with more than 320 million of those on grid electricity. Total savings: Almost 17 million gallons of gas.

Volt owners remain the most satisfied of any in the industry with the typical Volt owner averaging approximately 900 miles between gasoline fill ups to power the Volt’s on-board electric generator.

2013 Chevrolet VoltAs Volt’s reputation has spread, more than seven in 10 buyers have come from other makes and are new to the Chevrolet family. Not surprisingly, the Toyota Prius is the most frequent trade-in for a Volt.

The Chevrolet Volt provides gas-free driving for an EPA-estimated 38 miles (61 km), depending on terrain, driving techniques and temperature. The range-extending engine, gives the Volt up to 380 total miles (615 km) of total driving range.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

Chevrolet Introduces Two New Sedans to Sonic Family

LOS ANGELES – Chevrolet has announced two new sedan options to the Sonic lineup in 2014 – the performance-inspired RS and the stylish Dusk – further demonstrating the brand’s commitment to the subcompact segment and to offering younger buyers expressive options at affordable prices.

The suggested retail price for the 2014 Sonic RS sedan starts at $20,530 including $825 destination. Sonic Dusk starts at $20,945 including destination. Title and license fees are extra.

“Keeping the Sonic lineup fresh and offering consumers more choice is a priority for Chevrolet,” said Cristi Landy, marketing director for Chevrolet small cars.  “The Sonic RS and Dusk sedans offer all of the great attributes that have made the Sonic a popular choice in the subcompact segment and they add performance and design cues.”

2014-Chevrolet-SonicRS-026-mediumSonic RS sedan
The performance-inspired Sonic RS sedan joins the RS hatchback in the lineup and is powered by the Ecotec 1.4L turbo engine rated at 138 horsepower (103 kW) and 148 lb-ft of torque (200 Nm). Unique transmission gearing in the six-speed manual, or a 3.53 final drive ratio for automatic-equipped models, along with a sport-tuned suspension and lowered ride height, enhances the car’s performance feel.

One of the most dramatic Sonic RS cues is its front fascia, which has a deep air dam design that enhances the car’s road-hugging stance. Vertical intakes at the edges of the fascia reinforce a wide, low proportion and house the fog lamps.  Interior refinements include:

  • Aluminum sport pedals
  • A sport three-spoke, leather-wrapped steering wheel with contrasting stitching, and a racing-inspired flat-bottom design
  • Leather-appointed front bucket seats with red RS accents to the sportier appearance.

EPA-estimated fuel economy ratings are the same as the Sonic RS hatchback – 27 mpg city and 34 mpg highway with the manual transmission.

The Sonic RS sedan will initially be available in three color combinations: Black Granite Metallic, Silver Ice Metallic or Summit White, all with Jet Black leather-appointed interiors.

2014-Chevrolet-SonicDusk-023-mediumSonic Dusk
The Sonic Dusk sedan, first shown as a concept at the 2011 SEMA Show, brings sophistication and style to the subcompact market. Unique exterior appointments include a ground effects package, rear spoiler, 18-inch aluminum wheels with a Midnight Silver matte finish and four-wheel disc brakes – unique to Dusk and RS.

The Sonic Dusk comes exclusively in Ashen Grey Metallic, with a distinctive matte appearance on the upper and lower grilles, door handle inserts and rear license plate trim. Stainless steel lower window moldings add an upscale accent to the body. Inside are Jet Black leather-trimmed seats with sueded microfiber accents and Mojave tan inserts.

Sonic Dusk is powered by the Ecotec 1.4L turbocharged engine, rated at 138 horsepower (103 kW) and matched with six-speed manual and automatic transmissions. EPA-estimated fuel economy ratings are 29 mpg city and 40 mpg highway, with the manual transmission.

Also new in 2014, Chevrolet is introducing performance parts that enhance Sonic’s handling, braking and performance. The Chevrolet Performance parts include

  • 1.4L Turbo Stage Kit with high-flow exhaust boosting the car up 10 horsepower and 15 lb-ft of torque
  • Cold-air induction
  • Suspension kit with lowered ride height
  • Brake package with Wilwood front calipers
  • 18-inch wheel-and-tire package.

These parts join appearance accessories announced in 2013.

Both models go on sale in spring 2014 and will be manufactured at Orion Assembly in Michigan. Sonic is the only subcompact assembled in America.

2014-Chevrolet-SonicRS-004-mediumThe Chevrolet Sonic and Spark are the first vehicles to offer Siri Eyes Free integration. Through the cars’ available Chevrolet MyLink infotainment system, customers with a compatible iPhone* running iOS6 or iOS7 can direct Siri to perform a number of tasks while they safely keep their eyes on the road and their hands on the wheel.

Also, the available BringGo navigation app, the most affordable navigation system in its class, offers easy-to-use features that included 3-D maps with lane suggestions, live traffic data, and more.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

* Siri is available on iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, and iPad (3rd and 4th generations), iPad mini and iPod touch (5th generation), and requires Internet access. Siri may not be available in all languages or in all areas, and features may vary by area. Cellular data charges may apply.

All-New 2015 Chevrolet Colorado Unveiled

2015 Chevrolet ColoradoZ71Today, Chevrolet unveiled the all-new 2015 Chevy Colorado, a vehicle that is set to redefine the midsize truck market and offer “real truck” capability and versatility to customers who don’t necessarily need a full-size truck.

The Colorado is built with the DNA of a true Chevy truck, and was developed with distinctive design, comfort and connectivity features customers will love.

“Our strategy is simple: meet the needs of the broadest possible customer base, and let them choose precisely the right truck to meet their needs,” said Mark Reuss, General Motors executive vice president and president of GM North America. “The all-new Colorado benefits from the solid foundation established by the Silverado, and it reinvents the midsize truck while reinvigorating the segment at the same time.”

Chevrolet expects Colorado to be the most powerful truck in the segment, allowing owners to haul and tow more. Each of the two available engines are tuned, tested and validated; and optimized for power and efficiency. And Chevy will also offer a diesel engine in the Colorado’s second year – a proven Duramax 2.8L I-4 turbodiesel already offered in global markets.

When properly equipped, the Colorado is expected to offer a class-leading payload capacity, and trailering capacity of more than 6,700 pounds. That’s more than enough capability to throw a weekend’s worth of camping gear in the bed and tow a boat to your favorite lake!

2015 Chevrolet ColoradoZ71And because it’s a true Chevy truck, the Colorado leaves nothing on the table when it comes to innovative solutions for hauling and accessing cargo. Three configurations of the 2015 Colorado are offered: Extended cab with a 6-foot bed, Crew cab with a 5-foot bed and Crew cab with a 6-foot bed.

With the tailgate down, the 6-foot bed allows 8-foot-long items to be hauled within the vehicle.

The interior is comfortable, cleverly equipped and well connected. A bold, upright instrument panel with large instruments and a central driver information center is similar to Silverado, while features including a center console with a floor-mounted shifter are similar to those found in midsize cars and crossovers.

2015 Chevy Colorado PanelThe new Colorado’s technologies are aimed at complementing owners’ lifestyles with connectivity and other features that support their daily and recreational lives.

Standard and available features designed to keep the Colorado’s occupants safe before, during and after a crash, including: six standard air bags, standard rear-vision camera system and StabiliTrak stability control system.

The Colorado delivers the capability expected of a Chevy truck – including segment-leading payload and trailering. Like the Silverado, the Colorado is built on a fully boxed perimeter frame, which provides the strength to support its capabilities, as well as a confident, smooth and quiet ride.

The 2015 Chevrolet Colorado goes on sale in fall 2014.

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