Ask a Tech at Bowman Chevy!

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No matter how much you know about your car, you’re bound to have a few questions along the way. When should I get my next tire rotation? Do I really need new wipers? What is that pesky squeaking sound? When you find yourself in a time of confusion, there’s no need to fret! Just contact the talented staff at Bowman Chevy to solve your inquiries with ease. Our technicians are trained to handle any issue, big or small, and they are always happy to help a customer in need. Don’t hesitate to get in touch, contact us online today!

Why Choose Bowman Chevy?

The staff at Bowman Chevy is truly exceptional. Not only are our technicians Chevy Certified Service Experts, but they are also pros in customer service. No need to worry about confusing lingo or frustrating upselling. Our staff will take care of you like family. It’s just one of the many ways that we go the extra mile to make our customers happy. And our loyal customers in Michigan aren’t the only ones who have taken notice! We’ve also won the Consumer Satisfaction Award from DealerRater for three years and counting!

What Services Do You Provide?

From simple routine maintenance to highly intricate repairs, our technicians will handle your car woes with the utmost care. Here are just a few of the most commonly asked questions at Bowman Chevy:

  • Are you wondering when to get an oil change? Simply schedule your appointment online to take care of it! We offer three different options to suit your budget and needs.
  • Are you curious about tire maintenance? Our technicians can find the perfect set for your car! Check out our Tire Finder service!
  • Are you fretting about dents and dings? Try our John Bowman Body Center to take care of everything from scratches to collision repair!

Contact Bowman Chevy Today!

If you’re tired of scouring the internet for reliable advice, then ask a tech at Bowman Chevy for personalized recommendations. Our technicians are always happy to chat, so don’t be a stranger! You’ll find us at in Clarkston, Michigan at 6750 Dixie Highway, or give us a call at (877) 345-9943. We look forward to helping you!

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Chevy Momentum Continues in 2013 J.D. Power SSI Survey!

For several years, we’ve had a singular vision for the Chevrolet brand – that is, to become America’s Favorite Car Company.  A key to fulfilling this vision is to live out the Everyday Hero guest service culture in our dealerships, treating every customer as a guest in our own homes.

The latest evidence of our journey was just released by J.D. Power and Associates in their 2013 Sales Satisfaction Index survey of new vehicle owners.  Among mass market brands, Chevrolet rose to third place… up from fifth place in 2012, with an increase of 10 index points.  And we outpaced the industry, which increased an average of nine points in this survey.  Our improvement is positive, yet it’s important to note that some manufacturers gained at a faster rate than Chevrolet.  So we must remain diligent to living out the Everyday Hero culture every day… with every customer.

jdpowerThese results speak for themselves.  So we congratulate the Chevrolet dealer team for your dedication to satisfying our owners.  It’s the first step in building customer loyalty… and, as the word spreads throughout the industry, in conquesting new customers to Chevrolet.  Thank you for all your hard work… on the journey to becoming America’s Favorite Car Company.

Sincerely,

 

 

 

Don Johnson

Vice President, Chevrolet Sales & Service

Help Chevrolet In The Fight To End Breast Cancer

making stridesOn select Saturdays in October and November Chevrolet will donate $10 to the American Cancer Society for every test drive up to $130,000.  At Bowman Chevrolet we have pledged to match each donation, so stop in and test drive your favorite model.

National Test Drive Saturdays: October 19th, November 2nd and November 16th. 

We are excited to share this great program with our community!  Read on for more information…

For anyone who asks “Are we there yet?” The answer is “almost.” For a third year in a row, Chevrolet is teaming up with the American Cancer Society to take a stand against breast cancer through early detection, protection and awareness. You can also do your part by taking steps to join them in the fight.

More Hope Per Gallon

On October 5, October 19, November 2, and November 16, you can take a test drive at your Chevrolet dealership and Chevrolet will contribute $10 for every drive to the American Cancer Society. Chevrolet will also be sponsoring a NASCAR pace car for lap donations at racing events.

Service for Strides

Bring your vehicle in for a Chevrolet Certified Service in October or November, opt to contribute your eligible servicerebate, and Chevrolet will match your contribution. It’s as simple as doing the following:

1. Visit a participating Chevy dealer in the month of October or November and choose a brake pad installation or an oil change with 4-tire rotation and 27-point inspection from Chevrolet Certified Service.

2. Contribute all or part of your eligible rebate to support the fight against breast cancer when you fill out your rebate form from your dealer or by visiting mycertifiedservicerebates.com (faster payment).

3. Mail a copy of your repair order with either your printed online confirmation page or your completed rebate form from your dealer.

As the largest corporate sponsor, Chevrolet and Chevrolet dealers are proud to have raised over $2 million for the American Cancer Society and hopes to continue to raise more funding and awareness to impact the lives of patients, survivors and their loved ones for the long run. Join Chevrolet in the fight against cancer by donating to the American Cancer Sociey by visiting cancer.org/chevroletmsabc

Learn more about Making Strides Walks across the country with the American Cancer Society by visitingMakingStridesWalk.org and share your story on Twitter #chevymakingstrides.

Click here to read the original Chevrolet Article.

Bowman Chevy | In the News

Thank you to Crain Automotive News for publishing the wonderful article on our leadership and dealership!  To see the original article click here!

She’s a single-point survivor
Operations overhaul helps small Detroit-area dealership compete in a Chevy-heavy town

Katie Bowman Coleman, dealer principal at John Bowman Chevrolet in Clarkston, Mich., says strategy changes are working. “We’re already up three levels of sales effectiveness” on Chevy’s regional sales yardstick.
Photo credit: Leonora Andersson

Katie Bowman Coleman and her father John didn’t always agree on how to modernize the family business, John Bowman Chevrolet in Clarkston, Mich.

In fact, Coleman, 49, left the dealership in 2009 and enrolled in General Motors’ women’s retail network program, training to open her own store.

“But the family interceded, and we settled our differences,” she says. She returned in 2011 and replaced her father as dealer principal in early 2012, several months before his death.

The store had done well since John Bowman purchased it in 1976, as Clarkston grew from a sleepy Oakland County suburb 40 miles north of Detroit into a built-out bedroom community in Michigan’s richest county.

But what Coleman took over in 2012 was a single-point operation surrounded by four Chevy franchises less than 15 miles away. And in an era of stair-step factory incentives that reduce the wholesale costs of higher-volume outlets, she needed to grow to compete against larger dealership groups in metro Detroit.

Coleman took swift action. She opened the store on Saturdays, revamped the Web site and advertising, replaced a sales manager, expanded service facility capacity, refurbished the showroom and made the store more inviting for female customers. Expanding the four-car showroom was impractical because it’s landlocked in a busy urban business district.

Through the first half of 2013, sales of new vehicles rose 42 percent compared with the same period last year to 736 units. Used-car sales rose 20 percent to 352. Service business is up 40 percent.

It’s still a single-franchise operation, but Coleman says the store is already more competitive against the big groups, as measured by Chevrolet’s regional sales yardstick that compares the market shares of dealerships within metro areas.

“We’re already up three levels of sales effectiveness,” she says. “The changes are working.”

Opening Saturdays was an easy decision. Virtually all other Detroit-area dealerships are open six days, so joining them both eliminated a business disadvantage and added sales and service capacity without new brick and mortar.

The modest-sized showroom still holds only four vehicles, but after a recent updating it is brighter and seems larger. The solid walls that closed off the sales team’s offices around the perimeter have been replaced by transparent panels.

In the garage, shop foreman Jimmie Roy is overseeing installation of the last of several new, more efficient hoists and wheel alignment rigs.

“Her father always made sure we had all the equipment we needed in service, but Katie is even better,” says Roy, 43, adding with a grin: “She’s going to spoil my guys by putting air conditioning in the break room.”

John Bowman Chevy has 18 service stalls and will add several more as the five-person body shop operation moves into another facility nearby, freeing up space. Roy just hired his 10th full-time technician and has seven who are certified master mechanics.

“We have to keep growing,” Roy says. “We’re just scrambling to keep up with service demand.”

At a glance
Name: John Bowman Chevrolet
Location: Clarkston, Mich.
Dealer principal: Katie Bowman Coleman
Unit sales, Jan.-June: 736 new, 352 used
Service revenue, Jan.-June: +40%

The oldest of three daughters, Coleman didn’t always think her future was in the auto business. She grew up knowing her way around the compact dealership before heading to Granville, Ohio, to study speech communication at Denison University, her parents’ alma mater. She spent the next five years working for the Ralph Lauren fashion house.

“I didn’t officially work at the store until I was 27,” she says. “I started working the parts counter and drove the parts delivery truck. Dad had me on a full rotation through every department — back end, front-end finance, on the sales floor, then accounting in the main office.”

And now back in the family business, Coleman added a master’s degree in finance at nearby Walsh College, attending nights and weekends. And a year after giving birth, Coleman went through the National Automobile Dealers Association’s yearlong dealer candidate academy program.

“We were all about the same age, but I was the only one with an infant, so everybody called me Mom,” she says.

Coleman has long worked to enhance the dealership’s reputation as female-friendly, says Rhonda Jensen, director of service, parts and body shop. Coleman has hired more female sales and service-writing personnel, but in a sense it’s just tweaking a family tradition started by her father, she adds.

“I started as a car biller 23 years ago,” Jensen says, “but Mr. Bowman let me sell cars after I finished my regular work every day, then moved me to service writing and eventually I took over service.”

Coleman has stepped up involvement with the local Chamber of Commerce, including this year sponsoring a “Women in Business” lecture series with outside experts hosted by the dealership.

Making it easier for women to buy a vehicle and get it serviced is only an extension of how to treat any customer, Coleman says.

“But it absolutely is a competitive advantage” when women are the primary deciders on 80 percent of all vehicle purchases, she adds. “Nobody has a larger proportion of decisions of what is bought.”

You can reach Jesse Snyder at jsnyder@crain.com.

Read more: http://www.autonews.com/article/20130722/RETAIL07/307229981#ixzz2aCKuXPN5
Follow us: @Automotive_News on Twitter | AutoNews on Facebook

Buying a Car Should Be Fun!

Approved car loan application formRyan Hotchkiss, Business Manager, fears that many people don’t look to finance a vehicle because they are afraid of embarrassment or rejection. “Buying a car should be fun,” he says, and “anyone can qualify.” Most dealerships advertise that they can finance anyone, or that everyone is approved, but most people are unsure of what this means or do not think that they will meet the correct qualifications. The truth – Ryan says, is that “anyone can qualify; however, this may come with stipulations.” This means that a buyer may have to put money down on the vehicle, go for a longer-term loan, higher interest rate or finance a less expensive vehicle. There are many great options available and we work with a variety of banks and credit unions in order to make financing work for each individual and situation.

Shop your car – not your credit. Each time you take a test drive – you should not be filling out a credit application. Each time your credit is run it shows as an inquiry on your credit report. While this does not necessarily hurt your score, too many inquiries can cause your score to drop and will also raise red flags when trying to apply for credit. Vehicles are an investment, not just a purchase.  Ryan says to “drive as many cars as possible, educate yourself and know what you are looking for. We can find you exactly what you are looking for, so shop around and compare.” Many dealerships advertise that they can offer you guaranteed financing and will urge you to fill out a credit application for your test drive. Ryan advises against this. Shop around – but buy from someone you trust. The financing process is the same anywhere you go, new or used, so find the car you want and then search for a dealer that you trust. Ryan hopes that we can be that dealership for you, and with an inventory of 400+ new and 150+ used cars with plenty of variety, we hope to help you find exactly what you need  – and finance it at the price you want!

Connect with Ryan on LinkedIn!

See Ryan’s Interview on Independence Television