Four New Reasons to Love your Chevy (Even More)

Article by Greg Ross.

This week, Chevrolet announced it will introduce 2015 model year vehicles this summer with the Chevrolet AppShop and a built-in, OnStar 4G LTE connection.  Initial offerings expected for the AppShop include popular music services, weather, news, entertainment and even a vehicle health monitor app.  And that’s only the beginning.

As director of business development and alliances for GM’s Global Connected Consumer group, I’ve been working firsthand with our own GM developers and outside partners to identify and optimize apps that are relevant for in-vehicle use and enhance the overall ownership experience for our customers. I’ve been fortunate to help create and develop this new platform and want to share four reasons I think you’ll love the new AppShop:

1. Your ride becomes truly your ride

Radio presets and seat adjustments were once the height of personalizing your in-vehicle technology. Starting summer 2014, on select vehicles, your next Chevrolet will become even more customized to your unique preferences and its MyLink infotainment system will continue to evolve with new features and options over the course of your ownership.  With the Chevrolet AppShop, you will be able to download available application services from iHeartRadio, The Weather Channel, Priceline and others to make your infotainment system uniquely yours. The way you set up your smartphone is uniquely yours and we believe your car should have more of these same personalization options.

 2. You can seamlessly access the Internet through your vehicle’s Wi-Fi hotspot and download through a high speed 4G LTE connection

Starting this summer, Chevrolet will broadly deploy built-in, high-speed 4G LTE OnStar connectivity across most of its model year 2015 vehicle portfolio. Chevrolet vehicles equipped with 4G LTE and service plan, will act as their own Wi-Fi hotspot and enable passengers to connect up to seven personal devices to the Internet. Chevrolet vehicles equipped with both 4G LTE connected by OnStar and the AppShop option  will allow you to access and easily download available apps to the MyLink infotainment system without the need to tether a smartphone.

3. The number of available apps will continue to grow over time, allowing you to change or refresh your selections

We are just scratching the surface on apps for vehicles and the AppShop will evolve and expand over time. We’ve already developed a variety of apps expected to be available when the vehicles launch later this year and we’re continuing to work with additional third-party developers to enhance these apps and explore other relevant apps that will enhance the driving and passenger experience.

 4. Designed for easy access and simplicity 

All of the apps are developed specifically for in-vehicle use and go through a rigorous validation process.  While many of our app partners offer smartphone apps, the version planned for use in our vehicles have been modified for easy access and simplicity so drivers attention can stay focused on the road.   We have worked with app developers to make the apps simple to use, added more audible features and locked out certain attention-consuming features while your vehicle is in motion. Also, because the available apps can be downloaded to the vehicle’s infotainment system and are easily accessible with large icons, drivers can concentrate on the road instead of fumbling with their smartphones.

To read the original article by Greg Ross, click here.

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