Chevrolet will kick-off 2014 with the debut of the all-new Corvette Racing C7.R at the North American International Auto Show (NAIAS) in Detroit. The new Corvette, wearing an updated “Jake” mascot, will make its competition debut at the Rolex 24 At Daytona on January 25-26.
The C7.R will make its public debut alongside the new 2015 Corvette Z06 at NAIAS. The two cars were co-developed, representing the closest connection between the racing and road-going Corvettes in modern times.
The all-new Jake logo has become the unofficial mascot of Corvette Racing.
Jake first appeared in the early 2000s when the Corvette Racing team was gaining momentum and winning multiple ALMS championships, the 24 Hours of Daytona and 12 Hours of Sebring. The team began uniting behind a rally cry of “take no prisoners” and a flaming skull logo that represented their unrelenting drive for victories.
It wasn’t until after the C5.R completed the final 24 Hours of Le Mans that the unofficial logo was born. Originally just a sketch on a napkin, the logo was drawn as a skull with crossed flags for the eyes and was named after Jake from the infamous The Blues Brothers film.
The new Jake, with the seventh-generation Crossed Flag logo for eyes, is more modern and aggressive – just like the C7.R.
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