For several years, we’ve had a singular vision for the Chevrolet brand – that is, to become America’s Favorite Car Company. A key to fulfilling this vision is to live out the Everyday Hero guest service culture in our dealerships, treating every customer as a guest in our own homes.
The latest evidence of our journey was just released by J.D. Power and Associates in their 2013 Sales Satisfaction Index survey of new vehicle owners. Among mass market brands, Chevrolet rose to third place… up from fifth place in 2012, with an increase of 10 index points. And we outpaced the industry, which increased an average of nine points in this survey. Our improvement is positive, yet it’s important to note that some manufacturers gained at a faster rate than Chevrolet. So we must remain diligent to living out the Everyday Hero culture every day… with every customer.
These results speak for themselves. So we congratulate the Chevrolet dealer team for your dedication to satisfying our owners. It’s the first step in building customer loyalty… and, as the word spreads throughout the industry, in conquesting new customers to Chevrolet. Thank you for all your hard work… on the journey to becoming America’s Favorite Car Company.
Vice President, Chevrolet Sales & Service